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Intrusive ads and the state of ad blocking: do you have a strategy?
Ad blocking has shaken up the publishing industry, challenging the traditional advertising business model and changing the way users consume their content. We’ve been talking about it for years, but...
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Mobilegeddon 2.0: make the move to mobile-friendly
Is your search ranking hurting after Google’s latest algorithm update? In mid-March, Google announced their plans to make the web more friendly with another update affecting search results. Similar to...
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Two places the UPP can help your OTT content
Over-the-top (OTT) content has presented a challenge for many people within broadcast media. Instead of through traditional publishing and advertising channels, broadcasters and publishers alike have...
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Adblocking: should you be worried?
Should you be worried about adblocking? Adblocking has changed advertising, but has not eliminated it completely. Adblocking definitely affects the way you move forward with your ad strategy, but a...
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Measure That: What’s New in GTxcel Analytics
Breaking down your analytics can sometimes feel stressful and overwhelming, especially if your analytics dashboard is confusing and incommunicable. Making sense out of your analytics can be arduous,...
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GTxcel Announces New Website Launch
GTxcel continues to push boundaries in the digital publishing, CMS and broadcast world with the launch of their new website. As an industry leader in digital publishing for years, GTxcel was excited...
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Four places GTxcel can enhance your advertising
GTxcel is excited to announce their new partnership with Google DFP, the world’s largest ad serving network. DoubleClick for Publishers, also known as DFP, is the world’s largest ad serving network...
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CW6 San Diego makes the move to mobile-friendly with GTxcel
After being left behind by their previous provider, CW6 San Diego was looking for a fresh start. “Our provider was getting out of the web hosting business and we knew we needed a change,” said Larry...
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GTxcel Announces Upgraded Turnstyle Platform
GTxcel is excited to announce the release of the next generation of Turnstyle. Our upgraded publishing platform combines automation and design control to create a completely responsive digital edition...
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How to get serious about OTT content
Publishing live local newscasts and news content via social media and mobile apps doesn’t have to be a headache for broadcasters. Over the top (OTT) content is on the rise, particularly with broadcast...
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